Telling Customers
About Your New Scheduling Software

Once you've gotten started with TimeTrade scheduling software, you'll want to tell your customers about it. Most will be delighted to learn that you accept appointments online and will look forward to trying it. And since you will continue to take appointments on the phone, no one will be left out.

You can actively promote online scheduling, or casually spread the word among your existing customers when they call for their next appointment or see you in person.

Ideas for informing your customers about scheduling software features

• Record a new voice message. Be sure to update your answering machine or voicemail message to let customers know about online scheduling. Give your Web address, and invite them to book an appointment! (Remember, TimeTrade will give you your own Web address if you don't already have one.)
• Distribute a special announcement. Print an announcement that you can hand out or drop in the mail. If you send regular statements, throw in your announcement. To make it easy, we've created some sample announcements that you can edit in your word processor. Once you've signed up for our service, you'll be able to access these samples and other marketing resources on our Web site.
• Display a tabletop sign. Print some signs that you can display at your place of business. You can obtain some inexpensive display stands at any office supply store.
• Update your business card. Next time you print your business cards, add your Web address with a tag line such as "24 hour online appointment scheduling".
• Update your yellow page listing. Next time you update your yellow page listing, include an invitation for online scheduling. It will give you a competitive advantage!
• Update your advertising. Next time you update your advertising, include an invitation for online scheduling. It's a great way to attract new customers!