4 marketing innovations headed to brick-and-mortar retail in 2017
Despite all the buzz surrounding electronic and mobile commerce, 85 percent of consumers say they prefer to shop in physical stores, a 2016 study by TimeTrade found. Even when the same product can be ordered online or purchased at a nearby store, according to TimeTrade’s data, 71 percent of us will still schlep out to the brick-and-mortar retailer to get it.
Evolution of the Branch
BAI Banking Strategies
In 10 years, bank branches – if they exist at all – will be just one of the possible in-person meeting places at key moments of the customer journey. By 2026, all of a bank’s products will automatically be offered to customers based on the bank’s targeted analytics assessment, which will tell exactly when a banking customer needs a certain product.
Can technology save the brick-and-mortar store?
San Francisco Chronicle
The era of Amazon and e-commerce was supposed to herald extinction for brick-and-mortar establishments. But in the Bay Area, retailers are fighting back, using homegrown technologies to keep customers coming through their doors.
Addressing Retail’s Unfulfilled Promise
Retail CIO Outlook
Today's retail landscape is more challenging, competitive and dynamic than ever before. Technology improvements - particularly around mobile - have revolutionized retail in recent years, giving consumers the tools to ensure their immediate satisfaction from any location.
How to combat 3 major retail problems in a digital world
A recent report from Deloitte revealed troubling news for retailers: Only 30% of consumers surveyed said they respond to retail advertising, down from 70% in 2014, and 66% said they preferred a self-directed shopping journey, up from 30% two years ago.
Are You Delivering Cross-Channel Personalization? Learn What Under Armour and Saks Are Doing Right
here is a chasm between what customers are expecting in terms of personalization and what marketers are providing. According to findings from research conducted by TimeTrade; “93 percent of retail decision makers claim that personalization is a strategic focus but only 25 percent of shoppers say they receive a consistent, personal experience across channels.”
A Retailers Guide to Today’s Shopping Trends and How to Target Multi-Channel Consumers
Business 2 Community
Retailers and marketers across industries are well aware that consumers today are in charge. They use multiple devices, numerous channels, and are always connected. The consumer journey is disjointed and fractured among numerous touchpoints, yet consumers continue to demand more from brands and expect retailers to cater to their needs.
The rise of “stealth students” – those elusive, unknown would-be applicants whose first contact with a school’s admissions department is when they submit an application — has forced new approaches on university admissions offices.
How Self-Service Technologies Help College Students Find Jobs
According to the Bureau of Labor Statistics, the U.S. economy added 255,000 jobs in July, continuing a period of strong job creation. And, for the first time in more than eight years, the U.S. unemployment rate has remained below 5 percent for several consecutive months.
The “stealth student” applicant becomes growing concern for admissions
Why capturing the attention of stealth students is critical for college and university admissions today and in the future.