How to capture the valuable, yet overlooked, second-sale
There's no arguing retailers are successful at acquiring first-time customers through the tested marketing trio of search, online behavior tracking, and ad re-targeting. Retail's real problem today is achieving the second sale, a more profitable sale that's more likely to lead to continued loyalty.
Should Intelligent Appointment Scheduling Be Your Bank’s First ‘Phygital’ Investment?
Even as the lines between physical and digital channels continue to blur, many banks and credit unions are struggling to prioritize the people and financial resources needed to reach their goals and deliver a truly omnichannel and personalized in-branch experience.
Event & Classes Diaries: Needham Grand Tasting
An experiential marketing program aimed at beer lovers? Sign me up! Read how a local liquor store used a marketing event to bring customers through it’s doors and how your business might also be able to capitalize on branded events.
Community bankers: Providing the Right Millennial Buying Experience
Millennial consumers expect a modern experience when choosing a financial services provider. Whether it’s a bank, credit union, or wealth management advisor, Millennials want to engage when, where and how they want. So how are today’s financial service leaders taking advantage of this opportunity?
5 Cold Calling Techniques That Really Work
If you fear public speaking, you aren’t alone. And if you’re a salesperson who dislikes cold calling, you aren’t alone either. In fact, studies show that 80% of new salespeople fail to meet their quotas because of call reluctance. Learn the secrets of successful cold calling.
Event & Classes Diaries: Anti-aging Skincare at Sephora
Sephora puts the “experience” in experiential marketing, creating a hands-on beauty phenomenon that is commonly referred to as a “candy store” for women. Among its most recent innovations, the retailer has adopted and introduced in-store events and classes.
The Long Trail Ahead
This blog is part of a short series called “The Events and Classes Diaries”, where we recount our own experiential marketing journeys to highlight the power of classes and branded events in creating an exceptional customer experience.