Customer Loyalty Is Dead. Long Live Engagement!
A fantastic article by Executive Director Curtis Bingham fosters new ideas around customer-centric management in the pursuit of better business results. Curtis provides a provocative perspective on customer loyalty and engagement.
This article is the exact reason why a Responsive Engagement Platform is key to building trust and boosting customer satisfaction. By connecting your customers with knowledgeable staff at the time they need help you will build a fantastic relationship with your customers. You don’t need the best price to win your customers business, what you need is trust.