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Market Brief – How Sprint Increased Customer Satisfaction

Sprint Market Brief
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Operating in an ultra-competitive industry, Sprint needed a way to differentiate from the competition with highly demanding customers.

In 2007, Sprint hired Dan Hesse as CEO to grow and retain the company’s customer base and to make it stand out against an increasingly competitive field. Shortly after his arrival, Hesse announced that the company’s #1 goal was to improve the customer experience.

Read this Industry Brief on how Sprint became the most improved company in customer satisfaction.

Written by Chris Carroll

I'm the Product Marketing Manager at TimeTrade. I focus on the customer experience of the product and use our customer learnings to help update our workflows and create materials to help train our users. I also focus on our client facing marketing programs, social media initiatives, and content curation.

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