Event & Classes Diaries: Anti-aging Skincare at Sephora
Sephora puts the “experience” in experiential marketing, creating a hands-on beauty phenomenon that is commonly referred to as a “candy store” for women. Among its most recent innovations, the retailer has adopted and introduced in-store events and classes.
The Long Trail Ahead
This blog is part of a short series called “The Events and Classes Diaries”, where we recount our own experiential marketing journeys to highlight the power of classes and branded events in creating an exceptional customer experience.
Finding the Right Mix: Blending the Physical & Digital for an Optimal In-Branch Experience
Want to create a branch experience that attracts new customers? We asked VPs of banks and credit unions for insights into industry trends and how they're meeting them.