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The Intelligent Appointment Scheduling Blog

NRF BIG Show Draws Crowds for Retail Conversations

Once again, the world of retail has taken over the Javits Center in New York City for the annual NRF BIG Show. TimeTrade is there, of course, ready to demonstrate our unique approach to appointment-driven personalization. You’ll find us—with a crowd—in booth #2235.

As the team here was preparing for the show, I started thinking about the irony of an industry that is increasingly having problems attracting people to come to their stores to buy things holding an event that requires people to come to a convention center in the country’s biggest city to meet and… buy things.

It’s no secret the retail industry continues to struggle to attract shoppers to brick-and-mortar stores when it can be more convenient to just fire up a laptop or smartphone and buy virtually anything online. I hear that upstart, Amazon.com, is doing a fair bit of business these days….

One of the major topics of discussions in the sessions and at many of the vendors’ booths at the BIG Show will be how to win back customers who are choosing the convenience—and selection—of online shopping vs. the time and other “inconveniences,” such as getting out of your pajamas, getting into a car and driving to a mall, that are generally required when you shop in a store.

While many experts, pundits and worried retailers are debating every aspect of the online vs. in-store dynamic, they’re doing it at a physical event where people from all over the country, and beyond, are willing to travel to in order to hold those conversations. And the key to that willingness to travel to New York City in January is one word: conversations.

TimeTrade’s most successful retail customers have figured out that the secret of attracting shoppers to their stores lies in the ability to create conversations between customers and knowledgeable staff members. Whether it’s helping someone find the right dress or suit for a wedding or other big event, or a business that sells makeup offering a free makeover as a way to generate more sales, our retail customers are creating conversations with their prospects and customers that drive business.

And no matter what type of retail business you operate, there is almost always an opportunity to enhance the customer experience by providing highly personalized service. By offering shoppers an appointment to come to your store and be served—on schedule—by an expert who is committed to providing outstanding customer service, you are creating an environment that online retailers can’t match.

There are more clichés about the value and/or lack of time that we all have in today’s busy world than I could reference here, were I so inclined. But the reason there are so many clichés about the scarcity of time is because it really is a problem in today’s busier-than-ever society. That’s why smart retailers committed to providing an exceptional experience to every customer, every time have deployed the TimeTrade Customer Engagement Cloud to offer their customers an easy way to schedule online appointments. They know that providing a personalized, convenient in-person shopping experience is what sets them apart from the competition.

So if you’re at NRF this week and want to learn how to offer your customers appointment-driven personalization—along with Concierge services for shoppers and Analytics that help you maximize your sales and marketing efforts—make an appointment to talk with our TimeTrade experts in booth #2235.

Our team will show you how your store can benefit by providing every customer with “We’ve been expecting you” service by deploying online appointment scheduling that enables them to make appointments with you—at their convenience.

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Written by Kevin Flanagan

Kevin is director of content marketing for TimeTrade. He develops and curates the company’s public-facing information to enable customers and prospects to see the unique value TimeTrade solutions deliver to their businesses and teams. He also leads the company’s public relations program. In a high-technology career spanning three decades, Kevin has brought his communications and marketing expertise to a number of leading brands, including Verizon, PictureTel, Yankee Group, 3Com and Carbon Black. Before launching his tech career, Kevin honed his communications skills during 5 years as a radio news anchor and reporter. He earned a degree in English literature, but he credits his obsession with grammar, spelling and punctuation perfection to 12 years of daily drilling in parochial school.

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