2014 is promising to be a good year for retailers. According to the National Retail Federation, retail sales will rise 4.1 percent in 2014, a marked improvement over the average growth for the last decade.
But not every retailer will see that much growth. As always, there will be winners and losers. What are the five key technology trends that will drive retail sales and separate the winners from the losers?
Fewer consumers are citing convenience as the principal driver for online shopping, and 91% of those surveyed reported they think it’s easier to complete a purchase in-store rather than online or on a mobile device. At the same time, the Accenture survey revealed that while more may be shopping in-store, buyers want more from their in-store experience.