Customer Engagement

Chocolate and flowers are overrated. If you’re a sales professional, the best gift you could get this Valentine’s Day is a meeting with those elusive prospects you’ve been chasing.

The 2018 holiday season holds a lot of promise for retailers but all that holiday cheer comes with a sobering dark spot—the high price of returns. Learn a better way to manage return season with personalization and intelligent appointments.

The good news is retail sales continue to rise month-over-month. With a strong economy and low unemployment, sales are forecasted to remain strong throughout 2019, though the rate of growth is expected to slow. Here’s what the experts say are most important for success in the year ahead.

There's no arguing retailers are successful at acquiring first-time customers through the tested marketing trio of search, online behavior tracking, and ad re-targeting. Retail's real problem today is achieving the second sale, a more profitable sale that's more likely to lead to continued loyalty.

Even as the lines between physical and digital channels continue to blur, many banks and credit unions are struggling to prioritize the people and financial resources needed to reach their goals and deliver a truly omnichannel and personalized in-branch experience.

An experiential marketing program aimed at beer lovers? Sign me up! Read how a local liquor store used a marketing event to bring customers through it’s doors and how your business might also be able to capitalize on branded events.

Millennial consumers expect a modern experience when choosing a financial services provider. Whether it’s a bank, credit union, or wealth management advisor, Millennials want to engage when, where and how they want. So how are today’s financial service leaders taking advantage of this opportunity?

Sephora puts the “experience” in experiential marketing, creating a hands-on beauty phenomenon that is commonly referred to as a “candy store” for women. Among its most recent innovations, the retailer has adopted and introduced in-store events and classes.