Customer Engagement

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by Chris Carroll | February 12, 2019

Are you and your prospects a match made in meeting heaven?

Chocolate and flowers are overrated. If you’re a sales professional, the best gift you could get this Valentine’s Day is a meeting with those elusive prospects you’ve been chasing.

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by Chris Carroll | December 27, 2018

Transform the Chaos of Holiday Returns Into a Loyalty Building Opportunity

The 2018 holiday season holds a lot of promise for retailers but all that holiday cheer comes with a sobering dark spot—the high price of returns. Learn a better way to manage return season with personalization and intelligent appointments.

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by Lauren Mead | December 3, 2018

Five Retail Trends to Watch in 2019

The good news is retail sales continue to rise month-over-month. With a strong economy and low unemployment, sales are forecasted to remain strong throughout 2019, though the rate of growth is expected to slow. Here’s what the experts say are most important for success in the year ahead.

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by Lauren Mead | November 15, 2018

How to capture the valuable, yet overlooked, second-sale

There's no arguing retailers are successful at acquiring first-time customers through the tested marketing trio of search, online behavior tracking, and ad re-targeting. Retail's real problem today is achieving the second sale, a more profitable sale that's more likely to lead to continued loyalty.

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by Deidre Moore | November 12, 2018

Should Intelligent Appointment Scheduling Be Your Bank’s First ‘Phygital’ Investment?

Even as the lines between physical and digital channels continue to blur, many banks and credit unions are struggling to prioritize the people and financial resources needed to reach their goals and deliver a truly omnichannel and personalized in-branch experience.

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by Tom O'Brien | October 30, 2018

Event & Classes Diaries: Needham Grand Tasting

An experiential marketing program aimed at beer lovers? Sign me up! Read how a local liquor store used a marketing event to bring customers through it’s doors and how your business might also be able to capitalize on branded events.

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by Lauren Mead | October 25, 2018

Community bankers: Providing the Right Millennial Buying Experience

Millennial consumers expect a modern experience when choosing a financial services provider. Whether it’s a bank, credit union, or wealth management advisor, Millennials want to engage when, where and how they want. So how are today’s financial service leaders taking advantage of this opportunity?

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by Lauren Mead | October 10, 2018

Event & Classes Diaries: Anti-aging Skincare at Sephora

Sephora puts the “experience” in experiential marketing, creating a hands-on beauty phenomenon that is commonly referred to as a “candy store” for women. Among its most recent innovations, the retailer has adopted and introduced in-store events and classes.

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