The Intelligent Appointment Scheduling Blog

Sephora puts the “experience” in experiential marketing, creating a hands-on beauty phenomenon that is commonly referred to as a “candy store” for women. Among its most recent innovations, the retailer has adopted and introduced in-store events and classes.

This blog is part of a short series called “The Events and Classes Diaries”, where we recount our own experiential marketing journeys to highlight the power of classes and branded events in creating an exceptional customer experience.

People spend hours every day on their phones and on social media, and if you’re not capturing at least some of their attention, that means that they’re engaging with someone else’s brand or business instead of yours.

Yesterday TimeTrade released data from our survey on the state of the B2C buying experience and respondents made it overwhelmingly clear that B2B brands should consider appointment scheduling to deliver the personalized buying experiences preferred by today’s consumers.

Today, TimeTrade announced the results of our research on the state of the B2B buying experience with data revealing deep dissatisfaction by B2B buyers over seller companies’ customer engagement strategies.

While it’s essential to understand the value of customer service survey insights, designing an effective survey from scratch can be a big hassle. That’s why we’re offering key customer satisfaction questions worth asking, along with tips and advice for getting customers to participate honestly.

Pairing Artificial Intelligence with scheduling – the basis of Intelligent Appointment Scheduling™ (IAS) – will help companies achieve new levels of customer engagement.

TimeTrade and Future Stores/WBR Insights recently hosted “Creating a Meaningful In-Store Experience,” a webinar that examined how top retailers are using in-store events to attract new customers and delight existing ones.