The Intelligent Appointment Scheduling Blog

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by Lauren Mead | December 3, 2018

Five Retail Trends to Watch in 2019

The good news is retail sales continue to rise month-over-month. With a strong economy and low unemployment, sales are forecasted to remain strong throughout 2019, though the rate of growth is expected to slow. Here’s what the experts say are most important for success in the year ahead.

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by Lauren Mead | November 15, 2018

How to capture the valuable, yet overlooked, second-sale

There's no arguing retailers are successful at acquiring first-time customers through the tested marketing trio of search, online behavior tracking, and ad re-targeting. Retail's real problem today is achieving the second sale, a more profitable sale that's more likely to lead to continued loyalty.

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by Deidre Moore | November 12, 2018

Should Intelligent Appointment Scheduling Be Your Bank’s First ‘Phygital’ Investment?

Even as the lines between physical and digital channels continue to blur, many banks and credit unions are struggling to prioritize the people and financial resources needed to reach their goals and deliver a truly omnichannel and personalized in-branch experience.

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by Tom O'Brien | October 30, 2018

Event & Classes Diaries: Needham Grand Tasting

An experiential marketing program aimed at beer lovers? Sign me up! Read how a local liquor store used a marketing event to bring customers through it’s doors and how your business might also be able to capitalize on branded events.

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by Lauren Mead | October 25, 2018

Community bankers: Providing the Right Millennial Buying Experience

Millennial consumers expect a modern experience when choosing a financial services provider. Whether it’s a bank, credit union, or wealth management advisor, Millennials want to engage when, where and how they want. So how are today’s financial service leaders taking advantage of this opportunity?

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by Lauren Mead | October 10, 2018

Event & Classes Diaries: Anti-aging Skincare at Sephora

Sephora puts the “experience” in experiential marketing, creating a hands-on beauty phenomenon that is commonly referred to as a “candy store” for women. Among its most recent innovations, the retailer has adopted and introduced in-store events and classes.

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by Chris Carroll | October 5, 2018

The Long Trail Ahead

This blog is part of a short series called “The Events and Classes Diaries”, where we recount our own experiential marketing journeys to highlight the power of classes and branded events in creating an exceptional customer experience.

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by Tom O'Brien | August 16, 2018

Why Social Media Engagement is Important for Your Business

People spend hours every day on their phones and on social media, and if you’re not capturing at least some of their attention, that means that they’re engaging with someone else’s brand or business instead of yours.

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