Event & Classes Diaries: Needham Grand Tasting
An experiential marketing program aimed at beer lovers? Sign me up! Read how a local liquor store used a marketing event to bring customers through it’s doors and how your business might also be able to capitalize on branded events.
Community bankers: Providing the Right Millennial Buying Experience
Millennial consumers expect a modern experience when choosing a financial services provider. Whether it’s a bank, credit union, or wealth management advisor, Millennials want to engage when, where and how they want. So how are today’s financial service leaders taking advantage of this opportunity?
Event & Classes Diaries: Anti-aging Skincare at Sephora
Sephora puts the “experience” in experiential marketing, creating a hands-on beauty phenomenon that is commonly referred to as a “candy store” for women. Among its most recent innovations, the retailer has adopted and introduced in-store events and classes.
The Long Trail Ahead
This blog is part of a short series called “The Events and Classes Diaries”, where we recount our own experiential marketing journeys to highlight the power of classes and branded events in creating an exceptional customer experience.
Why Social Media Engagement is Important for Your Business
People spend hours every day on their phones and on social media, and if you’re not capturing at least some of their attention, that means that they’re engaging with someone else’s brand or business instead of yours.
New B2C buyer experience data says in-person appointments are key to successful customer engagement
Yesterday TimeTrade released data from our survey on the state of the B2C buying experience and respondents made it overwhelmingly clear that B2B brands should consider appointment scheduling to deliver the personalized buying experiences preferred by today’s consumers.
B2B buyers are dissatisfied with sellers’ customer engagement strategies
Today, TimeTrade announced the results of our research on the state of the B2B buying experience with data revealing deep dissatisfaction by B2B buyers over seller companies’ customer engagement strategies.
Customer Satisfaction Survey Questions for the Service Industry
While it’s essential to understand the value of customer service survey insights, designing an effective survey from scratch can be a big hassle. That’s why we’re offering key customer satisfaction questions worth asking, along with tips and advice for getting customers to participate honestly.