Attracting and Satisfying The Modern Consumer
Retailers shouldn’t be asking: how do we create a personalized experience for our consumers? Instead, they should be asking: how do we give more control to our consumers so that they can create their own personalized experience?
Logix Increases Business Volume Through Appointment Scheduling
Logix Federal Credit Union has recently found success in increasing business volume in its branches throughout the Los Angeles market by delivering a seamless and more integrated online/offline customer experience.
The Appleization of Retail: How Apple Used Customer Expectations to Enhance Their Retail Customer Experience
Apple is adapting to customer expectations by incorporating prioritization to help customers with what they need, when they need it. Replicating this model across the industry is a win-win, as both shoppers and retailers alike benefit from finding the right help at the right time.
Customers Are in Control – Deal with It
Welcome to the new age of customer activism. Many brands are learning to cope with an endless stream of commentary from customers who are newly empowered by social tools.
Customer Loyalty Is Dead. Long Live Engagement!
A fantastic article by Executive Director Curtis Bingham fosters new ideas around customer-centric management in the pursuit of better business results. Curtis provides a provocative perspective on customer loyalty and engagement.