The Intelligent Appointment Scheduling Blog

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by Lauren Mead | December 3, 2018

Five Retail Trends to Watch in 2019

The good news is retail sales continue to rise month-over-month. With a strong economy and low unemployment, sales are forecasted to remain strong throughout 2019, though the rate of growth is expected to slow. Here’s what the experts say are most important for success in the year ahead.

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by Lauren Mead | November 15, 2018

How to capture the valuable, yet overlooked, second-sale

There's no arguing retailers are successful at acquiring first-time customers through the tested marketing trio of search, online behavior tracking, and ad re-targeting. Retail's real problem today is achieving the second sale, a more profitable sale that's more likely to lead to continued loyalty.

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by Tom O'Brien | October 30, 2018

Event & Classes Diaries: Needham Grand Tasting

An experiential marketing program aimed at beer lovers? Sign me up! Read how a local liquor store used a marketing event to bring customers through it’s doors and how your business might also be able to capitalize on branded events.

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by Lauren Mead | October 25, 2018

Community bankers: Providing the Right Millennial Buying Experience

Millennial consumers expect a modern experience when choosing a financial services provider. Whether it’s a bank, credit union, or wealth management advisor, Millennials want to engage when, where and how they want. So how are today’s financial service leaders taking advantage of this opportunity?

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by Lauren Mead | October 10, 2018

Event & Classes Diaries: Anti-aging Skincare at Sephora

Sephora puts the “experience” in experiential marketing, creating a hands-on beauty phenomenon that is commonly referred to as a “candy store” for women. Among its most recent innovations, the retailer has adopted and introduced in-store events and classes.

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by Steve Connolly | September 28, 2018

Why it Might be Time to “Flip Your Script”

Dreamforce is always a great conference and TimeTrade enjoys participating each year. That’s partly because of the great venue and wonderful sessions but its mostly because Dreamforce is the perfect opportunity to talk to customers, find out what their pain points and figure out how to solve them.

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by Deidre Moore | July 19, 2018

After Amazon Prime Day: Does a Good Sale Trump Good Service?

Whether or not you think Amazon Prime Day is worth the hype, the entire internet was buzzing about the deals they were planning to scoop up on Monday at 3:00 pm. But due to technical issues, most visitors spent more time viewing pictures of cute puppies than they did actually scoring deals.

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by Tom O'Brien | July 13, 2018

7 Best Examples of Omnichannels in Retail

Omnichannel strategies, if done correctly, create a customer experience like no other. See our list of 7 retailers that have nailed the omnichannel experience.

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