Event & Classes Diaries: Needham Grand Tasting
An experiential marketing program aimed at beer lovers? Sign me up! Read how a local liquor store used a marketing event to bring customers through it’s doors and how your business might also be able to capitalize on branded events.
Event & Classes Diaries: Anti-aging Skincare at Sephora
Sephora puts the “experience” in experiential marketing, creating a hands-on beauty phenomenon that is commonly referred to as a “candy store” for women. Among its most recent innovations, the retailer has adopted and introduced in-store events and classes.
The Long Trail Ahead
This blog is part of a short series called “The Events and Classes Diaries”, where we recount our own experiential marketing journeys to highlight the power of classes and branded events in creating an exceptional customer experience.
Finding the Right Mix: Blending the Physical & Digital for an Optimal In-Branch Experience
Want to create a branch experience that attracts new customers? We asked VPs of banks and credit unions for insights into industry trends and how they're meeting them.
Top 50 Sales Management Tools on the Salesforce AppExchange
While trying to reduce inefficiency and increase sales effectiveness, we have found 50 of the best sales management tools on the SalesForce AppExchange!
TimeTrade Scheduler Helps Sales Book More Appointments, Close More Deals
Sales and marketing teams that use Salesforce as their CRM solution, can now schedule appointments with prospects and customers—right within Salesforce—using the new TimeTrade Scheduler.
eBook Sheds Light on What Millennial Consumers Really Want
Research shows, despite having come of age in the era of smartphones and apps, millennial consumers still value in-person contact with various service providers.
Why Millennial Consumers Want Personalized Service [Infographic]
Millennials, those between the ages of 20 and 35, are fast becoming the most prominent and desirable demographic group for retailers and other businesses.