Attracting and Satisfying The Modern Consumer
Retailers shouldn’t be asking: how do we create a personalized experience for our consumers? Instead, they should be asking: how do we give more control to our consumers so that they can create their own personalized experience?
Demographics Drive Different Shopping Habits
Our latest infographic reveals why retailers must keep different demographics in mind in terms of marketing in order to improve their retail customer experience.
Logix Increases Business Volume Through Appointment Scheduling
Logix Federal Credit Union has recently found success in increasing business volume in its branches throughout the Los Angeles market by delivering a seamless and more integrated online/offline customer experience.
Next Gen Personal Shopping Services
Personal shopping is another arm of the “Concierge Economy.” With apps like Uber and OpenTable, everyone with a smartphone has a driver waiting or a reservation at their favorite restaurant.
How to Attract Students – Higher Education and Technology Go Hand-In-Hand
Progressive institutions are using online appointment scheduling to enhance their admissions and campus services. City Colleges of Chicago, for example, is offering online scheduling services to their long-distance students.
Walmart Knows What Millennials Want From Retailers
A recent article by AdAge points out that the hottest big retailer among Millennials is Walmart. The article cites Walmart’s focus on online and mobile search to be the driver for its partnership with popular Millennial brands, such as Tommee Tippee baby bottles.
A Paradigm Shift In Retail Consumer Behavior
When I need new running shoes, I research new models online, then go into the store to try them on. I always buy the same brand, but every year the new models have a different look and feel. I like to go into the store to see how they fit and talk to the store associate about features.