Event & Classes Diaries: Anti-aging Skincare at Sephora
Sephora puts the “experience” in experiential marketing, creating a hands-on beauty phenomenon that is commonly referred to as a “candy store” for women. Among its most recent innovations, the retailer has adopted and introduced in-store events and classes.
The Long Trail Ahead
This blog is part of a short series called “The Events and Classes Diaries”, where we recount our own experiential marketing journeys to highlight the power of classes and branded events in creating an exceptional customer experience.
New B2C buyer experience data says in-person appointments are key to successful customer engagement
Yesterday TimeTrade released data from our survey on the state of the B2C buying experience and respondents made it overwhelmingly clear that B2B brands should consider appointment scheduling to deliver the personalized buying experiences preferred by today’s consumers.
After Amazon Prime Day: Does a Good Sale Trump Good Service?
Whether or not you think Amazon Prime Day is worth the hype, the entire internet was buzzing about the deals they were planning to scoop up on Monday at 3:00 pm. But due to technical issues, most visitors spent more time viewing pictures of cute puppies than they did actually scoring deals.
7 Best Examples of Omnichannels in Retail
Omnichannel strategies, if done correctly, create a customer experience like no other. See our list of 7 retailers that have nailed the omnichannel experience.
Google Duplex shows that scheduling has gone mainstream. Are you ready?
Pairing Artificial Intelligence with scheduling – the basis of Intelligent Appointment Scheduling™ (IAS) – will help companies achieve new levels of customer engagement.
Experiential Retail: Lessons for Creating New Levels of In-Store Engagement
TimeTrade and Future Stores/WBR Insights recently hosted “Creating a Meaningful In-Store Experience,” a webinar that examined how top retailers are using in-store events to attract new customers and delight existing ones.