How to Prepare for the Next Retail Trend: Buy Online, Learn In-Store (BOLIS)
What is BOLIS? Buy online, learn in-store is a natural fit in today's retail evolution. Brands need more creative ways to showcase products and services, and consumers, especially Millennials and Gen Z, have shown more interest in lifelong learning that takes place outside of traditional classrooms.
Are Long Wait Times or Neglected Customers Hurting Your Bottom Line?
Retailers know that personalization is the key to boosting sales and gaining loyalty among a fickle consumer base. But not all brands have been able to capture shopper attention in the moment of interest, especially during the in-store experience. Learn the signs that your business is missing.
How to Deliver on the Promise of Personalized Appointments
Regardless of who your customer or prospect is, booking the appointment is only the first step in developing a long-lasting relationship. The next step is providing a meeting experience that is just as seamless and personal as the initial booking.
The Rise of the Customer Champion in the Age of Automation
Automation has been suffering from a bad reputation problem lately. This is especially true in the retail sector where a recent survey indicated 2 of 3 retail workers fear technology will overtake many of their job duties. But there's a much more optimistic tone among industry insiders and analysts.
Scheduling Your Way to a Better Customer Experience
Customized experiences, from personal shoppers, to DIY classes, to investment advice, requires quite a bit of scheduling behind the scenes so customers enjoy a seamless experience.
Here’s what Gen-Z and Millennial Shoppers Really Want in 2019
The holiday shopping numbers from 2018, the strongest in six years indicate that retail sales are healthy but urgency looms to keep Millennials and Gen-Z engaged is top of mind for retailers.
How To Create A Truly Personalized Retail Experience
As we prepare for NRF2019 in New York, we wanted to share this fascinating interview from the CMO On-The-Go podcast on the emerging technologies that impact real-world business and consumer interactions.