Here’s what Gen-Z and Millennial Shoppers Really Want in 2019
The holiday shopping numbers from 2018, the strongest in six years indicate that retail sales are healthy but urgency looms to keep Millennials and Gen-Z engaged is top of mind for retailers.
How To Create A Truly Personalized Retail Experience
As we prepare for NRF2019 in New York, we wanted to share this fascinating interview from the CMO On-The-Go podcast on the emerging technologies that impact real-world business and consumer interactions.
Year in Review: Our Top 10 Blog Posts of 2018
Here are the blog posts and topics our readers loved most this year. In case you missed them, here’s the Top 10 list and stay tuned for more content in 2019!
Transform the Chaos of Holiday Returns Into a Loyalty Building Opportunity
The 2018 holiday season holds a lot of promise for retailers but all that holiday cheer comes with a sobering dark spot—the high price of returns. Learn a better way to manage return season with personalization and intelligent appointments.
Five Retail Trends to Watch in 2019
The good news is retail sales continue to rise month-over-month. With a strong economy and low unemployment, sales are forecasted to remain strong throughout 2019, though the rate of growth is expected to slow. Here’s what the experts say are most important for success in the year ahead.
How to capture the valuable, yet overlooked, second-sale
There's no arguing retailers are successful at acquiring first-time customers through the tested marketing trio of search, online behavior tracking, and ad re-targeting. Retail's real problem today is achieving the second sale, a more profitable sale that's more likely to lead to continued loyalty.
Event & Classes Diaries: Needham Grand Tasting
An experiential marketing program aimed at beer lovers? Sign me up! Read how a local liquor store used a marketing event to bring customers through it’s doors and how your business might also be able to capitalize on branded events.
Event & Classes Diaries: Anti-aging Skincare at Sephora
Sephora puts the “experience” in experiential marketing, creating a hands-on beauty phenomenon that is commonly referred to as a “candy store” for women. Among its most recent innovations, the retailer has adopted and introduced in-store events and classes.