The Intelligent Appointment Scheduling Blog

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by Lauren Mead | December 3, 2018

Five Retail Trends to Watch in 2019

The good news is retail sales continue to rise month-over-month. With a strong economy and low unemployment, sales are forecasted to remain strong throughout 2019, though the rate of growth is expected to slow. Here’s what the experts say are most important for success in the year ahead.

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by Lauren Mead | November 15, 2018

How to capture the valuable, yet overlooked, second-sale

There's no arguing retailers are successful at acquiring first-time customers through the tested marketing trio of search, online behavior tracking, and ad re-targeting. Retail's real problem today is achieving the second sale, a more profitable sale that's more likely to lead to continued loyalty.

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by Tom O'Brien | October 30, 2018

Event & Classes Diaries: Needham Grand Tasting

An experiential marketing program aimed at beer lovers? Sign me up! Read how a local liquor store used a marketing event to bring customers through it’s doors and how your business might also be able to capitalize on branded events.

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by Lauren Mead | October 10, 2018

Event & Classes Diaries: Anti-aging Skincare at Sephora

Sephora puts the “experience” in experiential marketing, creating a hands-on beauty phenomenon that is commonly referred to as a “candy store” for women. Among its most recent innovations, the retailer has adopted and introduced in-store events and classes.

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by Chris Carroll | October 5, 2018

The Long Trail Ahead

This blog is part of a short series called “The Events and Classes Diaries”, where we recount our own experiential marketing journeys to highlight the power of classes and branded events in creating an exceptional customer experience.

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by Lauren Mead | August 8, 2018

New B2C buyer experience data says in-person appointments are key to successful customer engagement

Yesterday TimeTrade released data from our survey on the state of the B2C buying experience and respondents made it overwhelmingly clear that B2B brands should consider appointment scheduling to deliver the personalized buying experiences preferred by today’s consumers.

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by Deidre Moore | July 19, 2018

After Amazon Prime Day: Does a Good Sale Trump Good Service?

Whether or not you think Amazon Prime Day is worth the hype, the entire internet was buzzing about the deals they were planning to scoop up on Monday at 3:00 pm. But due to technical issues, most visitors spent more time viewing pictures of cute puppies than they did actually scoring deals.

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by Tom O'Brien | July 13, 2018

7 Best Examples of Omnichannels in Retail

Omnichannel strategies, if done correctly, create a customer experience like no other. See our list of 7 retailers that have nailed the omnichannel experience.

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