Insights on Retail Customer Personalization from Our Recent Webinar
I recently hosted the webinar “Trends in Retail and the Personalized Experience,” during which I discussed research on the latest trends in retail with expert panelists.The key takeaway was that technology is not the complete solution when it comes to delivering personalization in retail.
3 Ways Retailers Can Win the Back-to-School Shopping Season
Here are three tactics retailers can use to attract shoppers into their stores, so the merchants can earn a healthy return on their back-to-school promotion investments.
Trends in Retail and the Personalized Experience
Even though 93 percent of retail decision makers say service personalization is a strategic focus, only one-quarter of consumers feel they receive a consistent, personal experience across channels.
Savvy Retailers Are Capitalizing on Pokémon Go Craze
Of course, one wonders how long the Pokémon Go trend will last. But while it does, smart retailers will gamify their locations and turn Pokémon Go into a revenue opportunity.
Amazon Prime Day Spurs Retail Frenzy
Though Amazon’s Prime Day has spurred a retail frenzy that offers consumers lower price points and fast shipping, it cannot replicate the brick-and-mortar retail experience consumers still enjoy.
Reimagining Retail at Future Stores 2016
The retail industry is on the move, and will be making strides to improve the experiences of consumers and associates, both physically and digitally.
Personalization In Retail: A Reality Check
“Close to 50% of store associates believe they do not know enough about the products and services they are selling. In fact, over half of store associates admit they have lied to a customer due to a lack of product knowledge.”
East to the West – Future Stores 2016 Just Weeks Away
Stop by to chat about the changing role of brick and mortar retail in today’s shopping landscape and what retailers can do to stand out from the crowd and deliver superior in-store experience.