A Paradigm Shift In Retail Consumer Behavior
When I need new running shoes, I research new models online, then go into the store to try them on. I always buy the same brand, but every year the new models have a different look and feel. I like to go into the store to see how they fit and talk to the store associate about features.
Survey Shock: Amazon Shoppers Prefer a Store
The main driver for retail convergence is a change in purchase behavior that continues to include the in-store experience as a main factor in the purchase decision.
Shock Survey: 70% of Retail Consumers Would Prefer to Shop in a Physical Amazon Store vs. Amazon.com
Despite the hype around online shopping, consumers still look to shop in the physical store. TimeTrade’s study investigates consumer preferences and features data collected from a survey of over 1,000 consumers focusing on their perceptions and habits around retail shopping.
The Appleization of Retail: How Apple Used Customer Expectations to Enhance Their Retail Customer Experience
Apple is adapting to customer expectations by incorporating prioritization to help customers with what they need, when they need it. Replicating this model across the industry is a win-win, as both shoppers and retailers alike benefit from finding the right help at the right time.
Customers Are in Control – Deal with It
Welcome to the new age of customer activism. Many brands are learning to cope with an endless stream of commentary from customers who are newly empowered by social tools.
Retail Reality Check [Infographic]
With so much information at their fingertips, you’d think shoppers would know exactly what they wanted before stepping foot in a store. But when we surveyed 1,000 consumers, at least half of them go shopping before they’ve made up their minds.
U.S. Social Commerce Trends – 2012-2015 [Infographic]
The good news is for social commerce is trends are showing growth. The question remains, will social commerce see higher growth in months and years to come?
Black Friday in a World of Beacons and Maps
Black Friday will always be crazy. But as smart phone technology gets better, and stores begin to integrate more mapping software and beacons into their multi channel shopping strategies the big day might get a little more manageable.