Black Friday in a World of Beacons and Maps
Black Friday will always be crazy. But as smart phone technology gets better, and stores begin to integrate more mapping software and beacons into their multi channel shopping strategies the big day might get a little more manageable.
Five Things Consumers Want from Retail Brands
There’s a lot of talk about the “massive transformation” in retail, but small changes can pay off big for brands. When retailers are agile enough to make fast fixes, they build instant credibility – and trust – with shoppers while paving the way for long-lasting success and sales.
Lowe’s: Never Stop Improving
To compete and succeed against a wide variety of competitors, Lowe’s sees five factors that customers value foremost and which the company seeks to deliver.
5 Key Technologies for Increasing Retail Sales
Fewer consumers are citing convenience as the principal driver for online shopping, and 91% of those surveyed reported they think it’s easier to complete a purchase in-store rather than online or on a mobile device.
Some Online Retailers Seeing Value in Opening Bricks-and-Mortar Shops Via LA Times
As more stores increase their online commerce, consumers still crave a person to person connection to help with the purchasing process. A recent article in the LA Times looks at online retailers who are opening brick-and-mortar locations to build their customer base and drive brand loyalty.
In-Home Design Services Build Customer Satisfaction
Whether customers shop through catalogs or online, Smith+Noble’s mission is to provide “the best values in high-quality window treatments and the best service experience.”
Market Brief – How Sprint Increased Customer Satisfaction
Operating in an ultra-competitive industry, Sprint needed a way to differentiate from the competition with highly demanding customers.
Customer Loyalty Is Dead. Long Live Engagement!
A fantastic article by Executive Director Curtis Bingham fosters new ideas around customer-centric management in the pursuit of better business results. Curtis provides a provocative perspective on customer loyalty and engagement.