Shock Survey: 70% of Retail Consumers Would Prefer to Shop in a Physical Amazon Store vs. Amazon.com
Despite the hype around online shopping, consumers still look to shop in the physical store. TimeTrade’s study investigates consumer preferences and features data collected from a survey of over 1,000 consumers focusing on their perceptions and habits around retail shopping.
The Appleization of Retail: How Apple Used Customer Expectations to Enhance Their Retail Customer Experience
Apple is adapting to customer expectations by incorporating prioritization to help customers with what they need, when they need it. Replicating this model across the industry is a win-win, as both shoppers and retailers alike benefit from finding the right help at the right time.
Customers Are in Control – Deal with It
Welcome to the new age of customer activism. Many brands are learning to cope with an endless stream of commentary from customers who are newly empowered by social tools.
Retail Reality Check [Infographic]
With so much information at their fingertips, you’d think shoppers would know exactly what they wanted before stepping foot in a store. But when we surveyed 1,000 consumers, at least half of them go shopping before they’ve made up their minds.
U.S. Social Commerce Trends – 2012-2015 [Infographic]
The good news is for social commerce is trends are showing growth. The question remains, will social commerce see higher growth in months and years to come?
Black Friday in a World of Beacons and Maps
Black Friday will always be crazy. But as smart phone technology gets better, and stores begin to integrate more mapping software and beacons into their multi channel shopping strategies the big day might get a little more manageable.
Five Things Consumers Want from Retail Brands
There’s a lot of talk about the “massive transformation” in retail, but small changes can pay off big for brands. When retailers are agile enough to make fast fixes, they build instant credibility – and trust – with shoppers while paving the way for long-lasting success and sales.