That’s a Wrap on NRF 2016

The TimeTrade team is back in New England after an exciting and eventful week in New York City for NRF’s annual Big Show. As usual, retail’s biggest industry event didn’t disappoint. The show as a whole was a great success, and the TimeTrade booth saw some strong traffic throughout the event. The team offered an engaging demo of our PurchasePath solution, and we also enjoyed some productive conversations around the importance – and challenge – of delivering a personalized experience in today’s retail space. Our very own booth butler spent the event catering to booth visitors’ needs and quenching their thirst with complimentary champagne, offering them a taste of concierge service.

In addition to booth duty, the team also attended a number of great sessions during the show. One of our favorites was titled, “Physical or Digital? The Choice is BOTH!” It explored the changing retail space, particularly in regards to the conversion of physical stores and digital technology. Brick-and-mortar retail still dominates, but it’s no secret that the expectations of today’s consumer are increasing, which in turn forces retailers to reexamine how they manage the in-store experience. Incorporating digital in-store technology is the way forward, as retailers strive to both improve in-store service and better connect omnichannel touch points to create a cohesive customer journey. You can read more on this in our recent 2017 State of Retail report.

There’s no doubt that this is an exciting time for the retail space! Some of the main themes discussed at NRF 2016 included the challenges of mastering omnichannel retail, improving customer experience across channels, the growing expectations of today’s consumers and the general transformative state of today’s retail industry. It was a great way to kick off 2016, and we’re looking forward to an eventful year to come.

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Written by Chris Carroll

I'm the Product Marketing Manager at TimeTrade. I focus on the customer experience of the product and use our customer learnings to help update our workflows and create materials to help train our users. I also focus on our client facing marketing programs, social media initiatives, and content curation.

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