We’ve Been Expecting You – The Awful Retail Associate
Customer experience isn’t something you should leave to chance. Guaranteeing a knowledgeable associate is available when your customer needs help is the best way to create an amazing customer experience and increase your sales.
We’ve Been Expecting You – The Wicked Smart Mirror
MemoMi out of the Palo Alto area has been working on a “Memory Mirror” that will assist shoppers when buying clothes by allowing them to compare outfits and colors. We were lucky enough to get a very early version of the Memory Mirror right in our own store!
How to Attract Students – Higher Education and Technology Go Hand-In-Hand
Progressive institutions are using online appointment scheduling to enhance their admissions and campus services. City Colleges of Chicago, for example, is offering online scheduling services to their long-distance students.
Walmart Knows What Millennials Want From Retailers
A recent article by AdAge points out that the hottest big retailer among Millennials is Walmart. The article cites Walmart’s focus on online and mobile search to be the driver for its partnership with popular Millennial brands, such as Tommee Tippee baby bottles.
A Paradigm Shift In Retail Consumer Behavior
When I need new running shoes, I research new models online, then go into the store to try them on. I always buy the same brand, but every year the new models have a different look and feel. I like to go into the store to see how they fit and talk to the store associate about features.
Survey Shock: Amazon Shoppers Prefer a Store
The main driver for retail convergence is a change in purchase behavior that continues to include the in-store experience as a main factor in the purchase decision.
Shock Survey: 70% of Retail Consumers Would Prefer to Shop in a Physical Amazon Store vs. Amazon.com
Despite the hype around online shopping, consumers still look to shop in the physical store. TimeTrade’s study investigates consumer preferences and features data collected from a survey of over 1,000 consumers focusing on their perceptions and habits around retail shopping.