The Appleization of Retail: How Apple Used Customer Expectations to Enhance Their Retail Customer Experience
Apple is adapting to customer expectations by incorporating prioritization to help customers with what they need, when they need it. Replicating this model across the industry is a win-win, as both shoppers and retailers alike benefit from finding the right help at the right time.
Customers Are in Control – Deal with It
Welcome to the new age of customer activism. Many brands are learning to cope with an endless stream of commentary from customers who are newly empowered by social tools.
Retail Reality Check [Infographic]
With so much information at their fingertips, you’d think shoppers would know exactly what they wanted before stepping foot in a store. But when we surveyed 1,000 consumers, at least half of them go shopping before they’ve made up their minds.
U.S. Social Commerce Trends – 2012-2015 [Infographic]
The good news is for social commerce is trends are showing growth. The question remains, will social commerce see higher growth in months and years to come?
Creating a Better In-Store Experience with Technology
Online retailers are a huge force in retail. Early doom-sayers predicted that online retailers would decimate brick-and-mortar stores. Brick-and-mortar clothing stores however hold one gimmick online retailers can’t. They offer a high sensory connection with the product.
BAI 2014 Recap and iPad Winner Drawing
We had a fantastic time at BAI in Chicago this year and met a lot of great and interesting people. Thank you to everyone who had stopped by our booth and for those of you who had dropped your card into our iPad drawing, it's time to see who has won the free iPad.
Black Friday in a World of Beacons and Maps
Black Friday will always be crazy. But as smart phone technology gets better, and stores begin to integrate more mapping software and beacons into their multi channel shopping strategies the big day might get a little more manageable.