With so much information at their fingertips, you’d think shoppers would know exactly what they wanted before stepping foot in a store. But when we surveyed 1,000 consumers, at least half of them go shopping before they’ve made up their minds. That was only the tip of the iceberg. Consumers had a lot to reveal about their retail experiences and here’s what they revealed – the good, the bad and the ugly – and what it means for retailers today.
As the director of digital marketing at TimeTrade, Tom is responsible for making sure that business users who would benefit from online appointment scheduling find our website—and stay engaged with it once they do.