With so much information at their fingertips, you’d think shoppers would know exactly what they wanted before stepping foot in a store. But when we surveyed 1,000 consumers, at least half of them go shopping before they’ve made up their minds. That was only the tip of the iceberg. Consumers had a lot to reveal about their retail experiences and here’s what they revealed – the good, the bad and the ugly – and what it means for retailers today.
Retail Recovery Package Helps Brands Safely Re-open Locations with Virtual and In-Store Appointments
Retailers are beginning the reopening process, but the landscape has changed dramatically in a few months. Consumers are uncertain about how they want to interact with brands, and a patchwork of guidelines across states impacts how and when national retailers can open their doors regionally.
David’s Bridal Turns to Appointment Scheduling to Engage Shoppers Virtually
Retailers across the country are actively planning how to safely reopen their doors or welcome customers as COVID social distancing orders are rolled back across the country. While experts don't know exactly how customers will feel about shopping in stores, they agree that retail will be different.
Are Retailers Ready for Increased BOPIS Demand?
One trend that analysts expect to remain long after the pandemic subsides is the shift towards buying online and picking up in-store (BOPIS). That’s because the nature of BOPIS offers consumers a convenient way to shop while also providing a safer alternative to browsing in-stores.