State of Banking Consumer Survey Shows Branches Still Popular

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Everyone does their banking online these days, right? Well, not everyone, according to the new 2017 TimeTrade State of Banking survey.

We asked 2,000 consumers a series of questions about their banking experiences. The goal was to measure what they like—and dislike—about the process of conducting business with their bank.

Nearly half of survey respondents said they visit a branch once a month or more. And the location and operating hours of branches are top factors in determining which bank they choose.

Since face-to-face banking is still so important to consumers, the service they receive at a branch is a critical factor in their satisfaction—or lack thereof. It’s no surprise that customers dislike waiting for service. But how can banks address that issue as part of a comprehensive program to provide personalized service to every customer, every time?

Two-thirds of respondents said they’d welcome the opportunity to schedule an appointment to meet with a subject-matter expert to discuss a home mortgage, car loan or other type of complex transaction. That would eliminate the frustrating process of showing up at a bank only to discover the line to talk with an expert was unacceptably long.

These are just some of the topics covered in the report. To learn more, download the 2017 TimeTrade State of Banking.

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Written by Kevin Flanagan

Kevin is director of content marketing for TimeTrade. He develops and curates the company’s public-facing information to enable customers and prospects to see the unique value TimeTrade solutions deliver to their businesses and teams. He also leads the company’s public relations program. In a high-technology career spanning three decades, Kevin has brought his communications and marketing expertise to a number of leading brands, including Verizon, PictureTel, Yankee Group, 3Com and Carbon Black. Before launching his tech career, Kevin honed his communications skills during 5 years as a radio news anchor and reporter. He earned a degree in English literature, but he credits his obsession with grammar, spelling and punctuation perfection to 12 years of daily drilling in parochial school.

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