Calling. Chasing. Waiting. If you’ve spent any time at all working in B2B sales, you know how frustrating it can be trying to track down potential customers.
This infographic describes the costs—in terms of both time and lost business—that sales teams experience as they try to connect with prospects via an increasingly annoying exchange of voicemail and email messages.
One of the most depressing statistics is that sales teams only spend about one-third of their time actually selling! They spent the rest of their work day trying to reach prospects, performing administrative tasks and responding to mundane emails. As the cliché goes, “there’s got to be a better way!”
Well, there is. TimeTrade appointment-driven personalization lets sales pros put their prospects into the driver’s seat when it comes to scheduling real, live, productive meetings.
When a hot lead comes in via your company’s website, from an event or other source, the assigned rep usually jumps on that opportunity and sends an email to the prospect proposing a call or meeting. The idea is the two will connect quickly so the rep can delve into how the company’s solution can solve the prospect’s challenges. And that’s when the email/voicemail game starts.
But what if that email to the hot prospect contains a link directly to the sales rep’s calendar, showing times the rep is available for a call or meeting? The prospect could—whenever it’s convenient for them—pick a mutually available time to talk with the sales rep.
It’s that simple.
Making it easy for prospects to engage with sales reps might put an end to the wonderful game of calling, chasing and waiting, but something tells me most sales professionals would be willing to forgo that tradition in favor of faster engagement with the prospects who will help them meet—or exceed—quota. Call it a hunch.
What is customer engagement and why does it matter? Creating a personalized, repeatable customer experience–every time you engage–is the key to long-term success. This infographic presents insightful statistics on what customers want, what frustrates them (and what happens when they’re not happy), why they buy, and how important customer experience is to generating brand loyalty.
Too often, consumers only look at their insurance policies when they first get them in the mail. However, there may be events in your life—such as a change in marital status, the birth of a child, remodeling your home, or a child starting to drive—that could affect your insurance needs.
Not having a regular insurance checkup can lead to complications later on. Consumers must make it a habit to sit down with their insurance agents and review their coverage on a regular basis.
Some insurance companies call it a “friendly review” but it’s their way of designing an insurance program to meet clients’ evolving needs.
Here are some key questions to discuss during a one-on-one review with your insurance agent:
- Which family members are included on your auto insurance policy?
- What perils are covered—or excluded—in your homeowner’s policy?
- Do you need additional insurance for jewelry or other valuables?
An in-person meeting with your insurance agent will help determine your needs and enable your agent to make well-informed recommendations.
These points were validated in a recent TimeTrade survey of 1,064 consumers about their perceptions around customer experience and insurance. 72 percent of respondents said they would like to hear from their insurance agent when their policy is scheduled to renew, while 70 percent would be willing to schedule an appointment (online or through a mobile device) to meet with their agent.
To learn more about TimeTrade’s insurance survey results, click here.
The team at Invesp recently published an infographic highlighting the trends in US Social Commerce. The infographic specifically focuses on trends from 2012-2015 in the United States alone and contains some very interesting statistics. A few of the stats that jumped out to me are:
- Social Commerce will jump from $3B in 2012 to $14B in 2015
- 33% of consumers have acted on a promotion on a brand’s social media page
- 85% of orders from social media sites come from Facebook
While $14B is a lot, social commerce still accounts for only a fraction of total retail sales. A recent eMarketer report estimates that in-store sales reach nearly $4.6 trillion in 2015 and online sales will reach nearly $350 billion. At $14 billion social commerce accounts for a meager .28% of total sales and 4% of eCommerce sales.
The good news is for social commerce is trends are showing growth. The question remains, will social commerce see higher growth in months and years to come.