Millennials, those between the ages of 20 and 35, are fast becoming the most prominent and desirable demographic group for retailers and other businesses. As millennials mature, they are gaining more buying power and entering the stage of their lives where big-ticket items—including home mortgages and financial planning for retirement—are increasingly important to them. This infographic identifies some of the key trends of millennial consumers, including how they like to interact with the businesses from which they buy goods and services.
What is customer engagement and why does it matter? Creating a personalized, repeatable customer experience–every time you engage–is the key to long-term success. This infographic presents insightful statistics on what customers want, what frustrates them (and what happens when they’re not happy), why they buy, and how important customer experience is to generating brand loyalty.