The team at Invesp recently published an infographic highlighting the trends in US Social Commerce. The infographic specifically focuses on trends from 2012-2015 in the United States alone and contains some very interesting statistics. A few of the stats that jumped out to me are:
- Social Commerce will jump from $3B in 2012 to $14B in 2015
- 33% of consumers have acted on a promotion on a brand’s social media page
- 85% of orders from social media sites come from Facebook
While $14B is a lot, social commerce still accounts for only a fraction of total retail sales. A recent eMarketer report estimates that in-store sales reach nearly $4.6 trillion in 2015 and online sales will reach nearly $350 billion. At $14 billion social commerce accounts for a meager .28% of total sales and 4% of eCommerce sales.
The good news is for social commerce is trends are showing growth. The question remains, will social commerce see higher growth in months and years to come.