Reveal Insights from In-Person and Virtual Customer Interactions
PurchasePath Analytics is a complete analytics system that helps your business use online appointment scheduling for maximum effectiveness in acquiring and retaining customers. It is the first platform available that can track true Path-to-Purchase completion by channel.
Gain valuable insights to help you and your team optimize your marketing spending, plan resources, achieve positive experiences for your customers, and profitable outcomes for your business.
Analyze appointment and event effectiveness
Understand customer demand for specific appointment types during specified timeframes, assess how effectively they were executed, and track key performance indicators on an ongoing basis. View companywide data or zero in on walk-in vs. pre-scheduled, specific locations, products, employees, or timeframes to learn what is working well and identify possible improvement needs.
Tie marketing spending to revenue
Identify conversion to sale down to the individual customer, the channel they used, and the outcome. Pinpoint marketing campaigns, channels, and other factors that most effectively influence the sale and maximize share of wallet. These insights help businesses develop strategies for increasing conversions and accelerating the sales cycle.
Align scheduling with customer demand and improve employee efficiency
Identify trends with customer scheduling preferences, including preferred days and times and desired appointment lead time, and ensure that locations are staffed to meet expected customer demand. Assess how effectively specific locations and resources fulfill appointments, so best practices are shared and performance issues are corrected.
PurchasePath Analytics Feature Highlights
PurchasePath Analytics gives executives, marketing teams, and operational teams access to an extensive set of business intelligence capabilities, including:
Dynamic Report Generation
Highly adaptable dashboards can render an infinite number of reports and visualizations based on user configurations, data filters, and drill-down interactions
Role-Based Management and Reporting
Multiple user role types and filter-based reports can be used across departments and roles while ensuring that only the appropriate data sets are available to each user
In-depth analysis of appointment and event data provides insights into volume, breakdown by key attributes, and fulfillment performance
Detailed insights into the volume, performance, revenue and outcomes of appointments generated by specific channels and programs enable smarter use of marketing resources
Granular information about appointment execution helps operations teams improve service quality, use resources more effectively, and identify issues and best practices
Flexible data export capabilities allow users to select relevant report data and make it available for offline analysis using external tools
Unlock the Full Potential of Intelligent Online Appointment Scheduling
Intelligent Online Appointment Scheduling is one of the most powerful ways to engage prospects and customers at the point of peak interest. The rich insights available from PurchasePath Analytics will help you make the most of your investment in TimeTrade Scheduler.