The National Retail Federation predicts that retail sales will rise 4.1 percent.
A few of their key considerations include:
- Fewer consumers are citing convenience as the principal driver for online shopping
- 91% think it’s easier to complete a purchase in-store
- While more may be shopping in-store, buyers want more from their in-store experience.
Make sure your retail organization is not left behind – read about 5 trends that will drive retail sales and encourage customers to buy more.