Understanding Consumer Preferences When They Decide Between In-Store & Online Shopping

Future Stores Consumer Report

This 2019 Future Stores study investigates the ‘experiential trade-offs’ consumers encounter when choosing to shop online or in-store. The results — by age group, by retail category, or as a whole data set — shed light on how retailers can meet consumers on their terms, regardless of channel.

Read the report to model your online and in-store experiences for success.

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