Mobile is quickly becoming the most important ref- erence tool for everything we do. A study by Kleiner Perkins Caufield and Byers found the average mobile user checks their phone nearly 150 times per day. That’s almost ten times every waking hour! In this day and age, if it’s not on my mobile, it doesn’t exist.
As shoppers turn to their mobile devices throughout the purchase process, the path to the retail store goes through the shopper’s mobile device at a higher frequency than ever before.