Customer expectations for banking have changed

Consumers are always looking for better ways to bank—and today—a bank’s competition spans far beyond the other banks in the neighborhood. In fact, 88 percent of consumers are actively considering switching to a digital banking service such as Venmo or LendingTree.

The key for banks looking to compete in the digital era is to put consumers in control of their banking experiences by giving them new ways to find the resources they need—online, on mobile devices, or at the branch—without the wait.

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