B2B buyers are still influenced by the frictionless experience

B2B buyers love the convenience of digital channels to find and evaluate new product and service options. But given the complexity of many B2B purchases, the role of a knowledgeable, easily accessible salesperson can’t be underestimated.

This interactive eBook explores new data on how B2B buyers want to engage with sales, and offers tips for organizations trying to ease these connections to deliver a more informed, frictionless purchase experience.

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