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How banks and credit unions can adapt to meet consumer expectations

Today’s consumers want customization, not generalization. One strategy to do this is to use brick and mortar assets to help differentiate your brand. To do this effectively, you have to start changing your thinking on how you use brick and mortar locations.

Read this report for tips on how to engage your customers in fun and playful ways by focusing on what they can achieve with your products, rather than on the products themselves.

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