Making Time to Win: Lessons from SiriusDecisions’ Sales Productivity Study
We’ve all heard the saying, “time is money,” and this is particularly true if you’re a salesperson, but putting in the time alone does not equal success. Today, the B2B buyer’s journey is far from linear, and requires a mix of both human and non-human interactions to reach a successful close, as well as the ability to reach multiple buyer personas.
In this session, featuring SiriusDecisions’ Research Director Robert Muñoz, we’ll share productivity highlights from the firm’s 2019 Sales Activity Study and discuss important insights to inform 2020 planning.
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