From Commerce to Community: How to Capitalize on the Experiential Marketing Movement with Events & Classes
Retailers across categories are expanding their brick-and-mortar strategies, shifting from simply pushing sales to building engaged customer communities via experiential marketing. In fact, new data from Retail TouchPoints and TimeTrade reveals that more brands are experimenting with tactics such as pop-ups, product launches, influencer events, and classes to drive in-store traffic, build local engagement and drive bottom-line results.
In this summary report, get an exclusive look at the full research results including:
- Key trends in experiential retail, including top tactics, promotion and amplification approaches, and more;
- Common challenges with experiential strategy and execution; and
- Missed opportunities and areas where retailers can improve.