SiriusDecisions’ Sales Productivity Study Findings
Its critical for Sales leaders to understand which activities have the highest impact on their team’s productivity. The SiriusDecisions’ Sales Activity Study consolidated the results of studies of more than 10,000 B2B sales professionals, and categorized how they spent their time across 39 activities. In this complimentary report, we share the key study findings, including:
- The SiriusDecisions’ Relative Productivity Framework, which maps sales activity to four quadrants that define both core and non-core selling time
- The impact of sales tenure, role, and performance on both time allocation and importance, and
- The top five priority activities – across all sales roles – whose improvement would drive the biggest productivity gains.