The State of Retail
TimeTrade conducted a survey of 1,029 consumers, which asked in-depth questions regarding their perceptions and behaviors around retail shopping. What the survey reveals is that the physical retail store is still relevant because more than ever, customers are looking to the in-store experience to help them validate their final purchasing decisions.
Some survey highlights reveal that:
- Consumers prefer Brick & Mortar over Online Stores
- In-store expertise drives purchase volume
- In-store purchasing preferences span generations
- Mobile purchasing is slow to grow