The continued convergence of digital and physical retail
TimeTrade recently conducted a survey of 5,444 consumers, which asked in-depth questions regarding their perceptions and behaviors around retail shopping. TimeTrade also surveyed 100 senior-level decision makers in retail, asking about their plans for customer experience. What TimeTrade’s research reveals is that consumers still look to the in-store experience to make final purchasing decisions, except now their expectation for customer service is set even higher.
Taking a closer look at the convergence of digital and physical retail is a hot topic in today’s retail industry – but how do customers feel about it? Read our State of Retail 2016 report to see what they said.