The Customer Success Playbook for Personalized Engagement
Are you meeting your customers’ expectations for personalized, proactive engagement? If you want to create a long-term customer relationship, you can’t just build a world-class product. You have to build a world-class customer experience.
While customer happiness is everyone’s job, for your Customer Success team it’s their only job. They are uniquely tasked with understanding how your customers use your products and services, their success metrics, and their desired outcomes. And while some of that understanding will come from industry insights, product usage data, and best practices gleaned from peer experience, there’s no substitute for frequent, high-value engagement – whether virtual or in-person – to understand what each customer is really thinking.
Our playbook shares how new processes for customer segmentation and communication, as well as new technologies, can help your Customer Success team keep both your customers and your bottom-line thriving.