Customers choose different channels for different types of transactions based on their individual preferences. Banks must provide a consistent experience across all channels in order to meet the increasingly complex needs of banking customers. In a recent TimeTrade banking consumer survey, 83% of respondents report they would be willing to bank on a weekday if they were offered a guaranteed time during the week.
By offering a self-service online appointment scheduling option that is intuitive, a casual browser can be converted into an engaged banking customer that will go into a branch to learn more about their bank’s services. To learn how to convert this digital first touch into a high-value, in-branch experience, download the industry brief.