At a time when consumers have more choices than ever, brands face greater challenges in differentiating themselves. While the popularity of online shopping continues to grow, the increasing value of live customer interactions has motivated retailers to pay new attention to brick-and-mortar experiences as well.
So what should brands do if they want to engage constructively with their customers and stand out from the crowd? We surveyed more than 300 buyers representing a cross-section of goods and services, company sizes and vertical markets about their purchasing experiences to find out.
Download this report to discover how and when buyers want to engage with providers of goods and services, the common challenges buyers experience when making personal purchases, and what impact customer engagement has on a consumer’s ultimate buying decision.