B2B buyers dissatisfied with sellers’ customer engagement strategies
For this survey, we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. Our survey asked participants questions about their professional buying experiences, as well as their personal ones.
The results were surprising, and in many cases, offer some clear, revenue-impacting indications for how B2B selling organizations can and should improve their level of engagement with customers, the type and quality of service they provide, and the responsiveness of that service in today’s “I Want it Now” economy.
Read the report to learn how and when buyers want to engage with providers of goods and services, and the unique preferences for B2B purchase scenarios.