TimeTrade recently conducted a survey of 1,029 consumers, which asked in-depth questions regarding their perceptions and behaviors around retail shopping. What the survey reveals is that the physical retail store is still relevant because more than ever, customers are looking to the in-store experience to help them validate their final purchasing decisions. Some survey highlights reveal that:
- More than 70% of Consumers would prefer to shop a brick & mortar Amazon store versus Amazon.com.
- 90 % of consumers are more likely to buy when helped by a knowledgeable associate.
- 92 % of responding Millennials plan to shop in-store in 2015 as often or more than they did in 2014.
- Only 13 % of respondents have previously made a purchase using a mobile device.