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TimeTrade conducted a study of 100 C-level banking executives and 2,000 consumers on their perception of current banking trends. Surprisingly, bank executives feel they are providing an acceptable level of personalization in their branches, while consumers beg to differ.

More than half of consumers feel that their banks don’t know them as a customer. Fortunately, half of the C-level bank executives are focused on improving this: they have indicated that customer experience solutions are a top investment area for them in the near future.

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