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Traffic, Experience, and Conversion

Despite the excitement about online and mobile shopping, leading retailers know that delivering a great shopping experience in their brick-and-mortar stores has never been more important. The shopping journey includes discovery, trial, purchase, pick-up and returns. The physical store is at the center of all these various stages of the shopping journey.

But the question is:
1. Are you truly maximizing the traffic your stores receive?
2. Are you creating an in-store experience that drives shopper satisfaction and loyalty?
3. Are you converting the traffic your stores are getting into sales?
During this 60-minute panel webinar event, experts will describe how leading retailers are delivering exceptional results and superior in-store experiences by focusing on these three key principles: Traffic Opportunity, Store Experience and Customer Conversion.
You’ll hear real-world examples describing best practices and the results that can be achieved.

Key Takeaways
• Gain a deeper understanding of the importance and impact a well-executed traffic and conversion program can have on your business.
• Learn how Barneys New York delivers an outstanding and seamless omni-channel brand experience across all company touch points.
• Discover how an appointment-driven customer experience can drive conversion and revenue in high touch-and-feel retail and service categories.

Panelists
Kevin Thompson, Vice President Customer Experience and Development Barneys New York actively manages the highest level of service standards across all company touch points at Barneys New York. This includes: stores, restaurants, e-commerce, and credit services with the objective to define key pillars (service, retention, loyalty, etc.) and to create a seamless omni-channel brand experience across all company touch points.

Mark Ryski is the author of Conversion: The Last Great Retail Metric and When Retail Customers Count, and is CEO & Founder of HeadCount Corporation. As the leading authority on retail traffic and customer conversion analysis, HeadCount provides tangible, actionable insights for use by managers across an organization, from executives to store managers. The company has been working with retailers throughout North America for more than a decade, driving insights and business results with retailers including, Barneys New York.

Mike Lewis is an International speaker, author of “Stand Out Social Marketing“, active blogger and twitter personality. He also serves as the CMO of TimeTrade, developer of the leading appointment-driven customer experience solution, and serves on the Boards of Directors at multiple software start-ups. Mike has worked with companies such as Sony Pictures, Major League Baseball, Starwood Hotels, Titleist, American Cancer Society, Comcast SportsNet, Zynga, Nuance, Tiger Woods Foundation, Maui Jim, and many others, helping them to realize the benefits of social media marketing and how to align social technology with practical business benefits. In 2012/2013 he was named one of the top 40 Digital Strategists by Online Marketing Connect, a Top 50 Social Media Blogger and a Top 1% Influencer by Kred, and a Top 1% most viewed profile by LinkedIn.

Moderator
George Anderson is the Editor-in-Chief and Associate Publisher of RetailWire, the retailing industry’s premier online discussion forum, where he has served as the editorial voice since the site’s founding in 2002. He has extensive executive-level experience in editorial, marketing and sales in the advertising, retail/wholesale and print, video and digital media industries, and has been interviewed by a wide variety of media outlets including the Charlotte Observer, Providence Journal, MarketWatch, NPR, Wall Street Journal Radio and others.

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