Trends in Retail and the Personalized Experience
Though often used as a buzzword, personalization is a key differentiator in a marketing strategy where consumers are inundated with email campaigns, mobile ads and digital marketing. More than ever, consumers want a personal interaction with retailers.
TimeTrade recently surveyed 100 C-level retail executives about their plans around customer experience. More than half of retailers are confident they are already providing a personalized experience to their customers, but consumer data shows otherwise. Watch as Sarah Wallace from TimeTrade walks through key data points from the research. Expert panelists Scott Duby director, Global Consumer Industry for IBM, and Kim Garretson, principal of Realizing Innovation and BrainTrust panel commentator for RetailWire.com, discuss trends in retail and how they affect both retailers and consumers.
Principal, Realizing Innovation and BrainTrust Panel Commentator for RetailWire.com
Director, Global Consumer Industry, IBM