Using Behavioral & Social Intelligence to Help Salespeople Succeed

presentation title slide from Sales Management Associate Webcast
Author and sales training expert Jason DeAmato considers behavioral and social intelligence key to sales success. In this webcast, he presents a model for categorizing buyers into one of four Social Styles: Analytical, Driving, Amiable, and Expressive. These styles, according to DeAmato, dictate how each individual person acts, thinks, and more importantly, makes decisions.

In this webinar, DeAmato demonstrates how helping salespeople to identify and adapt their sales messaging to these styles, managers can improve their teams’ customer relationships and win rates. He covers on how managers can apply these social intelligence principles to strengthen coaching skills and help salespeople:

  • Quickly read and react to buyers’ signals
  • Negotiate and close more effectively
  • Improve productivity and accelerate sales cycles

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