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B2B buyer preferences

Winning sales organizations understand they must be agile when responding to changing buyer preferences. To do so successfully, they must first understand not just what buyers want from sellers, but how they prefer to buy, and the communications strategies that will drive the most effective engagement throughout the buying cycle and beyond.

In this live web panel, we’ll examine what three companies – and three distinct business roles: marketing, sales, and customer success – have learned about their B2B buyers, how they stay informed about changing buyer preferences, and how they’ve adjusted their approaches in response to meet their goals.

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